Snapchat originally fed on our need to satisfy curiosity by really not saying anything at all. They let the app spread by word of mouth. Very few ads were posted for snapchat and the few that were posted looked simple with only the symbol and a few time the word snapchat in a corner. Confused, people look it up, ask about it, or even download it to learn about the app. The app soon spread like wildfire. Most everyone you see while walking outside is bound to have the app.
If you asked the average teen today, they would claim the application has become a part of their life. A lovemark has been created between the app and most of its users. One would choose snapchat over many other activities in life that involve real human interaction. There is no real reason for snapchat addiction because quite often the people that are "snapped" are seen everyday in real life.
Snapchat is definitely a very popular app, and I would argue that people really are addicted to it. When people say "an average teen spends 11 hours a day exposed to the media," snapchat is one of the current main media outlets, at least for now. I personally do not use the app a whole lot, but I would probably consider myself addicted. It is only a passing trend though, and pretty soon people will move on to the next thing, and leave snapchat in the dust.
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