Which leaves us with two options: HP and romance, or another computer and nothing. But does it really? What we are told to see is innovation and creativity along with a little love story of a girl and a boy. This creates a connection from HP to love, making us desire HP as much as we desire the relationship which we don't have.
However, I'm sitting here looking at everything they don't want me to realize. For example, if you take your eyes off the screen for the entire ad, you would realize something. Throughout the video you hear three things: simple classical music, the faint sound of an R2 droid(only sound known to those who are into Star Wars), and finally a 0.5 second long sound of a creaking door. So what's this ad for? Well if I weren't looking at the screen I'd be wondering that, too. The careful consideration of each element of the commercial left out an important detail, they didn't say HP and they also didn't say Star Wars. Leaving people who weren't looking wondering, "What was that?" The problem is we see, or rather hear, this far too often in the world of advertising. A commercial or ad that failed to state just what they are selling. Just by listening I'm assuming that this is a Star Wars commercial for the new movie, and while it partly is, that isn't the main commercial point. Luckily for us watchers though, they hit what's needed. Not only, did the commercial hit us with a bit of a smile and make us cheer for the poor little nerd who gets the girl, but we are also amazed by the fact that the technology could help to do all this. Aside from the fact that no Bluetooth connection could reach that far out, it's shown how much a small Star Wars themed computer could do to create a life of love. As long as you make a robot to deliver the message for us since you are too afraid to talk to her face to face that is. But that's beside the fact, right HP?
This ad uses the need for affiliation appeal by making us feel left of out this movie date. It makes us want a movie date of our own and the only to accomplish that would be to: buy that HP computer, make the droid, and buy tickets before she even says yes. It's also under quite a few assumptions here.
Assumption 1: the "nerds" of our modern age live near, have access to, and can afford parts from a junkyard and they happen to be exactly what we need while also being in great condition.
Assumption 2: a robot just strolling down the street would only be seen by one dog and one person, and that person would not at all freak out at the sight of it.
Assumption 3: the girl liked him before he sent R2 to her house.
(P. S. The robot never knocked it just really softly drove into the threshold)
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